FOR IMMEDIATE RELEASE 3/4/2011
CLARK MARINE ACHIEVES CERTIFICATION FOR
OPERATIONAL EXCELLENCE FROM BRUNSWICK
Manchester, Maine, March 4, 2011 Brunswick announced today that Clark Marine
has been awarded Certified Brunswick Five Star Dealer status from Brunswick Corporation, the world’s leading manufacturer of recreational boats and marine engines. The Brunswick dealer certification program is the most comprehensive independent dealer certification program in the marine industry. As such, Brunswick believes that boaters can expect a superior boating experience from certified dealers such as Clark Marine.
“We are very proud to have earned the Brunswick Five Star Dealer status,” says owner Rob Brown. ”We have a long history of serving our customers’ passion for boating by continually exceeding expectations. Qualifying for Brunswick’s leading dealer certification program confirms our ongoing commitment to serve our customers at a higher level. Our goal is to make each boat ownership experience so memorable that we build a partnership for life.”
The Brunswick Dealer Certification program sets a new standard for customer satisfaction. It requires dealers seeking certification to meet comprehensive requirements that are based on the latest best dealer practices from Brunswick and its leading marine dealers nationwide. The program also includes industry requirements and the Marine Five Star Dealer Certification sponsored by both the National Marine Manufacturers Association (NMMA) and the Marine Retailers Association of America (MRAA).
“Our Brunswick certified dealers are the best of the best, consistently outperforming the market in all facets of the customer experience,” said Brunswick Chairman and Chief Executive Officer Dustan E. McCoy.” By continually applying the latest and most successful business practices, our certified dealers are able to offer our brand’s owners a superior boating experience today and in the future.”
The Brunswick certification program provides operational processes and criteria designed to maintain continuous improvement in customer service across all dealer departments. The program ensures excellence through measurement of the quality of a dealer’s sales process, its facilities, after-sale-follow-up, service and parts department as well as overall employee and customer satisfaction levels. Compliance is independently verified and dealers are evaluated every year to make sure they continue to meet program requirements.
“Our goal at Brunswick is to empower our dealers to be the best,” said Andrew E. Graves, Brunswick Boat Group president.” Brunswick certified dealers are proven dealerships that offer superior product, service and support. We congratulate Clark Marine on their outstanding operation and their ability to consistently meet and exceed customer expectations.”
The Five Star Dealer certification is Brunswick’s foundation distinction for dealers, reserved for those dealers who meet Brunswick’s higher standards of operational excellence. To qualify, dealers must pass over 80 best practice requirements across every area of their business. The result is an ownership experience that customers can truly rely on.
“We are dedicated to provide our customers with a consistently superior experience every time they visit our dealership,” said David Harriman, owner at Clark Marine. Customers will know when they see the Brunswick and industry dealer certification logos in the window that we care about their boating experience and that we stand behind them as they head out on the water.”
About Clark Marine
“At Clark Marine, all team members will treat every customer in such a way that when their visit is complete they will tell others how fantastic their experience was.”
Clark Marine is a recreational marine dealership who has been in business for 53 years. They maintain two locations positioned in the heart of the Central Maine lakes region. From sales, to service, storage, parts and accessory needs, Clark Marine has the freshwater boater covered at every occasion.
About Brunswick
Headquartered in Lake Forest, Ill., Brunswick Corporation endeavors to instill "Genuine Ingenuity"(TM) in all its leading consumer brands, including Mercury and Mariner outboard engines; Mercury MerCruiser sterndrives and inboard engines; MotorGuide trolling motors; Attwood marine parts and accessories; Land 'N' Sea, Kellogg Marine, and Diversified Marine parts and accessories distributors; Arvor, Bayliner, Boston Whaler, Cabo Yachts, Crestliner, Cypress Cay, Harris FloteBote, Hatteras, Lowe, Lund, Meridian, Princecraft, Quicksilver, Rayglass, Sea Ray, Sealine, Suncruiser, Triton Aluminum, Trophy, Uttern and Valiant boats; Life Fitness and Hammer Strength fitness equipment; Brunswick bowling centers, equipment and consumer products; Brunswick billiards tables and foosball tables. For more information, visit http://www.brunswick.com.
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